Hey Worthiness Warrior!

Welcome—I'm Jillie Johnston.

I’m a Worthiness Coach, international speaker, transformational facilitator, adventure retreat host, and the voice behind The Worthiness Mindset Podcast (yes, it’s binge-worthy!).

I help people who feel called to trust their inner nudge, live boldly with joy, and build lives that set their souls on fire. If you’ve ever felt like there’s more out there for you—but doubt, perfectionism, or fear keep getting in the way—you’re in the right place.

When I’m not leading transformational retreats in epic locations, facilitating powerful workshops, or coaching my courageous clients, you’ll find me rescuing stray animals, getting lost on spontaneous adventures, or curled up with my cat and husband.

Why I Do This Work

I started my business with one truth: I needed the message of worthiness more than anyone.
For years, I doubted myself, questioned my value, and sought validation outside of me—through people, achievements, perfectionism, and productivity. That led to toxic relationships, anxiety, burnout, and a disconnection from my true self.

But everything changed when I learned this:

I can trust myself.
In every moment. With every decision. In every storm.

Imagine not second-guessing yourself, not needing others' approval to move forward, and knowing—deep down—you are capable, worthy, and whole. Imagine being able to say:
“I am a powerful decision maker.”
And actually believe it.

This is what I help people do—build deep self-trust, unhook from perfectionism and people-pleasing, and claim their power. I’ve learned (and am still learning) to set boundaries, release guilt, and redefine my worth outside of productivity.
I’m not perfect—and I’m no longer afraid to be imperfect. That’s real freedom.

You Are Already Powerful

You are brave, courageous, and more impactful than you may ever know.
You have the power to inspire, influence, and uplift the people around you—simply by remembering who you are.

But I’ve seen too many brilliant, talented, kind-hearted people shrink.
I’ve watched women stay in unhealthy relationships, settle in their careers, and abandon their dreams—not because they weren’t capable, but because they didn’t know their worth.

I’m here to change that.
My mission is to help people around the untie their worth from their productivity, performance, and achievement. To activate their potential and unapologetically live the lives that set their souls on fire.

And it starts with you.

THIS ISN’T ABOUT THE DESTINATION.

This is about the journey. It's about waking up a year from now and having something happen and realizing you aren't beating yourself up like you used to. You wake up a little lighter with your heart more full. You begin to look at your relationships and wonder how and when did these amazing people come into your life. Opportunities begin to flood in and before you know it, you can't wait to get out of bed to see what miracles are in store for you today. Or, you might wake up and not know how you are going to make it through the day, but you know you are worthy of the effort to try. You know that you have the power in you to do it. It's this feeling of worthiness that you never felt before. And, you did this. No one else did. You hold the power inside to change your life, your relationships, let things go, get a job that fills you, and have a life you ENJOY living. You are ALLOWED to be in love and obsessed with your life.

This does not mean life is perfect or easy. It does mean you finally feel worthy of learning to sit in your feelings, process, ask yourself what you need…and give it to yourself. It’s knowing you have your back and feeling worthy of it.

These are things that come with self-love, gratitude, and self-compassion. Take a risk on yourself and see how your life changes.

I believe that everyone is deserving of their own love and belonging. I believe everyone deserves to know their voice, worth, and power. I believe that through exploration of self-love this becomes known. I believe these realizations are the formula for success. I believe if we can learn to love ourselves, then we can also learn to love one another.

This is THE place to be for Worthiness & Adventure. With me, you will create a life that sets your soul on fire while knowing your worth like never before - with a dash of joy thrown in.

WORK WITH ME

PEOPLE WHO WORK WITH ME…

You are the expert on your own life. You are your own personal master. You have the answers - I have the questions. I will help facilitate you remembering and seeing your worth. I will help you build the trust within yourself that leads to the PEACE, FREEDOM, and JOY you long for. You are enough and I’m ready to help you see it.

- One person left an unhappy marriage, moved home, got her dream house, got her dream job…and everything wasn’t just civil, but supportive between her and her former partner. (oh, and she’s thriving.)
- One person tripled their business in 6 months.
- One person created her dream position for more money, less hours, and gets to be home with her baby every night at 4:30 while being a BOSS at work.
- One person found her soulmate while traveling the world after 8 years of being single.
- One person hit the six figure mark, by doing less work, creating more fun and adventure, and making more money than she ever has.
- One person after one call (30 minutes) says he has never loved himself like he does today (a year later).
- Three people came with extreme grief because they lost people they loved, heart break, and low self-worth - after 3 months, they are setting boundaries left & right, learning how to love themselves first, and had a space to experience grief together.
- One person went from having everything he ever wanted, but it still wasn’t enough- to celebrating himself daily, loving himself, and creating the own rules for his life…and creating more abundance, more connection, and more presence in his life.
- One person healed her food and body image issues - in 3 months - and started a world changing business after her healing.
- Mom’s are setting boundaries with work to give to their kids, setting boundaries with their kids without feeling guilt to give to themselves, setting boundaries with friends and family to create more freedom and space in her life.
- People are thriving and creating more peace, more abundance, more connection - even during the pandemic.
- Everyone is learning how to set boundaries, advocate for themselves, and put themselves first - without guilt.
- Every person is using brain-based techniques to break old patterns and create a life that sets their soul on fire.
- You are a high achieving, badass woman (or man)…
- And are done feeling like you’re not enough and nothing you do is enough.
- You are a perfectionist who is tired of being a perfectionist…and went to the label, “Recovering perfectionist.”
- And are so done repeating the same self-deprecating patterns.
- You’re done feeling like there is never enough money.
- You’re done tearing your body down.
- You’re done beating yourself up for every mistake or mishap that happens.
- You’re done putting everyone else before you.
- You’re done carrying the boulder up the mountain…by yourself.
- It doesn’t have to be this way, but in order to create different results…you have to do something different.
- It’s time to own your power. It’s time to stop taking on others people opinions, expectations, and others dreams.
- You are worthy of feeling free…of liberating yourself.
- You want to make money and impact.
- You want to have fun and be driven.
- You want spaciousness. A thriving and full life.
- You see other people doing it, but then notice your life doesn’t look or feel like that person you follow on IG…and you think:
  “There must be something wrong with me.'“
  “I’m not good enough.”
  “I’m not the type of person that gets to have the kind of life.”
  “All the good ones are gone.”
  “They must have had it easier than me.”
- You are suffering from compare and despair and while doing that, you’re ignoring your resilience, your potential, and your dreams.
- You’re ready to create the own rules to your life and own WHO YOU ARE.
- So let me tell you this:
  Come as you are, exactly as you are. You will leave with the power you’ve always known you had.

“I met Jillie and within 2 minutes of listening to her talk, I knew she was an incredibly powerful being with endless heart. We became friends before I decided to ask for her support as a coach. The transition to a new kind of relationship was seamless. Her coaching style is divine - she is able to identify all the nooks and crannies of yourself that you have told yourself are not worthy - and help you find evidence that they are all worthy. I reached out to her because I needed support starting something that produced paralyzing fear in my mind - live facebook videos. She supported me through doing 30 videos in 30 days, which I completed and still do weekly! Of course this was just the tip of the iceberg, her ability to help in any angle of your life is limitless. She has the ability to see you - really see you! Her approach is connected, authentic, and empowering. Working with Jillie is like taking a bite of a perfectly fresh orange - she will give you the sugar you need to accomplish anything. I promise you - one day she will be famous, she is that damn good. I refer close friends to her because I know she is effective at what she does and always has her clients best interest at heart - I would recommend her to anyone.”
Clara McGonigal, Realtor, Denver, CO
“I did Jillie’s challenge in September of 2018. When entering this challenge I was excited to gain control of my life, lose weight and get on track and the rest of the year was gonna be a breeze. What I found during this 30 day journey was not what I expected at all. I had to look deep into myself and ask questions that I did not want to answer, I had to think differently about myself than I ever had before. Jillie was there the entire way for any questions, support and discoveries that I found. Her enthusiasm and joy will grab your soul and make you feel like you CAN achieve anything you want to. At the end of September my body had not changed much but my mind had and because of everything I learned in September I was able to implement them in my life moving forward Starting in October I gathered all my pieces and knowledge learned and made a plan moving forward. Speaking today (December) I have lost 26lbs since October, simply by implementing the very things I learned during my 30 days with Jillie. It may not happen overnight or when you think things should but if you put together all that you learn about yourself and make a plan the road ahead seems easier and a little more clear than you would have thought a 30 day process could bring you.”
Geoff McNally, Denver
"Jillie, as a JKB alumni, possesses amazing skills of kindness, leadership, determination, and ultimate beauty. It was when she came back into my life, after I newly started my career, that she taught me the importance of self-love. I was able to bring her to the high school in which I teach to have a day-long seminar with the young ladies at our school. After sitting in on a session, I truly felt what it meant to love myself. If I didn’t love myself, how could I love anyone else? It is cliche to say that she changed my life, even after I was developed into my career. But her message and overall presence was so encouraging, and the biggest blessing in my life. Not only did she have a profound effect on me, but the young ladies in the room hearing her message were truly touched as well. Jillie’s self-love is contagious, and she becomes a huge blessing to everyone she meets."
Alyssa, Teacher Naperville, IL
“I love working with Jillie, I had reservations about coaches but Jillie is sincere in her desire and passion to help people. She is currently helping me with financial goals, healing from major losses chock-full of pain and disappointment, and especially loving myself and building a life I love that I have never felt worthy of. It is without a doubt that I’m currently in a better place than I would be otherwise. It is also without a doubt that I will get to a great place much more rapidly than I would have on my own. She is supportive through the set backs and stubbornly refuses to give up on you. She has many options to help you that anyone can work with. The first step is showing up!” -
Michelle Ptak, Lockport, IL
“Working with Jillie has been a complete game-changer for me. She absolutely radiates love and creates an immediate and complete feeling of trust and non-judgment. This was my first experience working with a coach, so I wasn't quite sure what to expect, or even whether it would "work". In the short 3 months that I have worked with Jillie, I have experienced major shifts in my thought patterns, self-confidence, and relationships. I know that I have been able to get to my "breakthrough moments" more quickly due to the trust and love that Jillie fosters in her our coaching relationship.
Jillie is a model for self-love and vulnerability and is 100% authentic. She teaches through story-telling and by sharing her own her successes and areas of difficulty. Her real-ness gives me confidence and inspiration that real mindset shifts and life changes are possible with consistent work and a lot of self-love!
Investing in myself by working with Jillie was hands-down the best decision I have made for myself in years. I am so proud of my progress and so grateful to have Jillie as a friend, mentor and coach. <3 “
Dani Michaud, Ultramarathoner & OT, Denver, CO.
“What can you say about someone who has made one of the most enormous, profound and positive impacts on your life?! THANK YOU. I LOVE YOU. I APPRECIATE YOU. Jillie, you are a gift, a wonder and the light. I am so grateful for the clarity, growth and worthiness you helped awaken within me. I highly recommend this woman if you're tired enough of your old ways and looking to create a life that sets your soul on fire. What are you waiting for? You're 100% worth it.”
Katie D’Andrea, Denver, CO
“Intuitive. Kind. Gentle. Accountable. These are four of the many words I use to describe my experience with Jillie as my coach. She has an intuition that surrounds her whole being which I've never experienced with anyone else. This intuitive self allowed her to hear what I said and more importantly to what I didn't say. Jillie's thoughtfulness in response and suggestions are kind, gentle, empathetic and right on point. Her coaching style allowed me to give permission to myself to begin to open up and flourish, to allow who I am destined to become to come into being.”
Lisa Alfano, Triathlete & Activist Portland
“This program has been a huge blessing and has had lasting impact on my life. The program helped enable me to create space and time to reflect and check in on myself on a daily basis, and through this process I was able to develop better intuition in how to meet my own physical, emotional, and spiritual needs. It allowed me to form lasting healthy habits from daily meditation and exercise to mindfulness and healthy eating. It cultivated within me a sense of gratitude and helped me to focus on the positive things in my life, which not only improved my quality of life but also improved my relationships with those closest to me - family, friends, and coworkers. My biggest takeaway though, was a new sense of confidence I gained from having a better sense of understanding, patience, and love towards myself. “
Emilie Ardnt, Denver, CO

keynotes

Attitude of Gratitude

Gratitude is a contagious and powerful force that actively alters how we experience joy and fulfillment on a daily basis. Attitude of Gratitude is an uplifting and invigorating idea, where you receive and experience creative practices, tools and techniques to feel more gratitude and appreciation. What we focus on, grows and by focusing on gratitude and all the facets of gratitude, we allow ourselves to experience life in a different way.
Jillie uses the lessons of gratitude in her life to talk about the three aspects of gratitude: gratitude for others, self, and circumstance. Through storytelling, she demonstrates the impact gratitude has had in her life and others.
Gratitude is not about masking the bad, but finding the beauty in the chaos. With SIMPLE daily practices, you can rewire your brain to experience life, relationships, and yourself differently.
Compassionate Leadership

A leader does not need a title, letters behind the name, or a certain number of zeros in a paycheck. A leader is cultivated from within and can lead from anywhere.
This workshop is changing the way we look at leadership and teaching every person to see themselves as leaders.
I am changing the way leadership is seen in the workplace, how leadership sounds within a team, and how leaders lead.
From high schoolers to Fortune 500 companies, this workshop is changing the way we lead.
Know Your Worth

What is the one thing you need to change to change everything? Know Your Worth. Knowing and exercising your worth is the ultimate protest you must join as a woman. Be an activist.
Growing up, we are all taught what we have to earn love, be deserving of success, hustle, grind, and prove ourselves. The unwritten rule here? “You are unworthy unless…”
This idea has created the woundedness in our society today.
Join Jillie as she helps us identify our limiting worthiness story and rewrite your own narrative that empowers you to live a life that sets your soul on fire. Here's a hint: Where would you be without the thought, "there is something wrong with me"?

More about my keynotes

life coaching

I work with people around the globe on how to step into their power, dream up the life they want, and then create it. It is about understanding you are WORTHY of this life and getting past all the limiting beliefs you’ve had that have prevented you from this life thus far. YOU have it in you, you just have to get out of your own way to allow yourself to see it. That’s where I come in :)

information about life coaching

I am not enough.
I don’t have what it takes.
I can’t do that.
Good things happen to others, not to me.
I am not worthy of love.
If it’s too good to be true, then it is.
I’m a mistake.
I’m a failure.
It is about understanding you are WORTHY of this life and getting past all the limiting beliefs you’ve had that have prevented you from this life thus far. YOU have it in you, you just have to get out of your own way to allow yourself to see it. That’s where I come in:)
YOU are amazing. YOU are worthy. YOU are capable. YOU are enough.
1 on 1 phone coaching calls
Woman Up - A women led collective & one stop shop digital community for all things personal development, coaching, worthiness, and community.
VIP Day/Weekend experience (in person!!)

workshops

Know Your Worth

It’s time to take off the armor. The armor you’ve picked up to protect yourself throughout your life from the hurt, pain, disappointment. It’s time to put down all the hats you wear. The hats you’ve had to wear to please, get approval, receive acceptance.
Know Your Worth dives deep into the narratives and programming you’ve been taught. It pokes holes in the myths you’ve been fed and then teaches you how to begin re-writing those narratives.
Ready to know your worth like never before? Book this workshop.
OUT OF YOUR HEAD & INTO YOUR LIFE

You are the biggest obstacle holding you back. You’ve heard it before, but it’s time to learn HOW to get out of your head and into your life.
You’ve heard of imposter syndrome, but I’m here to tell you it isn’t a “you” problem. In this 60-90 minute workshop, I take you through interactive and life changing exercises to get out of self-blame and stop believing the doubt in your mind.
This workshop has changed hundreds of lives. Will you be next?
Compassionate Leadership

A leader does not need a title, letters behind the name, or a certain number of zeros in a paycheck. A leader is cultivated from within and can lead from anywhere.
This workshop is changing the way we look at leadership and teaching every person to see themselves as leaders.
I am changing the way leadership is seen in the workplace, how leadership sounds within a team, and how leaders lead.
From high schoolers to Fortune 500 companies, this workshop is changing the way we lead.
Mother/Daughter Workshop

The most beautiful and challenging relationship is between mothers and daughters. It is also the most healing. We heal generationally together.
A workshop designed to increase understanding, communication, and the relationship between Mothers and Daughters. This specially designed workshop is interactive and engaging as we self-reflect and reflect with the loved one we came with. This time is meant to bring mothers and daughter together through laughter, vulnerability, and love.
You will leave with a greater understanding of one another.